Established in Shanghai, 2015, Leadjoy is an entertainment and educational content provider and a full-service brand licensing agency. We specialize in video and application creation, localization, and distribution and offer many global brands holistic solutions to brand and licensing management and extension. The business mainly covers two fields. First, video distribution. We collaborate with top-tier worldwide video content providers and localize and distribute their videos to the Chinese market. Localization is our main strength, including services like designing, adaption, translation, dubbing, and promotion. As of June 2020,we have distributed more than 400 series of videos and they are available for all domestic mainstream streaming media, VOD, OTT, IPTV, and we-media platforms,accumulating over 5 billion viewership. Second, brand and licensing management and extension. We build licensing programs for domestic and international leading brands and help expand their influence among China’s consumers. Our key properties include the Dunhuang Research Academy brand, Molang, Kuu Kuu Harajuku, Zozo Zombie, Louie, Yoyo & Lele, etc.
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